
Grow your business, with someone who has done it before.
Experienced Leadership at Work
Strategic guidance and focused execution, based on real-world experience. Flexible executive leadership for your business, on an Interim, Fractional, or Consulting basis.
Tedestra is the vehicle through which Colin Annette provides these services, based on his extensive real-world experience.
Our Services

Interim Business Unit MD / VP
Access business leadership skills and experience, for a fixed or flexible period of time, to cover urgent business requirements. We can perform from day 1, without the overhead of longer-term induction (e.g. cover for maternity leave, or urgent backfill of a key role, while a longer-term replacement is sought).

Fractional Executive
Secure an experienced and committed executive, fully part of your team, but on a part-time basis (e.g. to establish and lead the growth of a new line of business, or entry into a new market, requiring only two days per week, initially).

Consulting Services
The most flexible support of all, addressing specific projects, tasks, or challenges, for as long as is required (e.g. mapping out a go-to-market plan for a new product).

OUR MISSION MATTERS
At Tedestra, we specialise in technology-based, defence-industry clients, focused on P&L growth and management to enhance clients' business performance.
We do what we do, because we believe deeply in our clients' mission.
SOME PROFESSIONAL HIGHLIGHTS
BT plc (London) - Telecoms
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Full £400m P&L ownership, covering 1,200 UK-based resellers and service providers, and delivering 14% organic growth.
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Repositioned an unloved business unit as the key growth driver for the BT Wholesale division, winning several industry awards.
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Established a new Managed Solutions business line and won landmark deals totaling £1bn.
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Negotiated enormously beneficial regulatory changes, creating an open and constructive relationship with the UK comms regulator and with BT's competitors and wholesale customers.
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Established a new product team, with global scope.
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Developed and launched new, award-winning, global connectivity products, delivering over 50m Euros new revenue in year 1 and 50m Euros group-wide annual cost savings.
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Exceeded revenue and growth targets from a global half-billion-Euro enterprise WAN portfolio.
QinetiQ (Farnborough) - Defence
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Established, led, grew and was wholly accountable for a new product-focused business unit, creating and taking-to-market leading-edge defence technologies. Built to a £40m P&L.
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Delivered major customer programmes and product developments, across Secure Communications, Sensing and PNT (position, navigation and timing).
Vodafone (Newbury) - Telecoms
